Hello! I’m Christa Tubach, the new design intern here at Elements for summer 2011. Just last week, I earned a BFA from the Hartford Art School majoring in visual communication design and minoring in art history. You can view my portfolio {here}. I enjoy being outside, thrift store shopping and looking through magazines. If I could wear floral everyday I would (I’m still on the hunt for cute floral tops!) I love furniture, fabrics, books and searching through antique stores/junk shops. I’m excited to see what goes on day to day at Elements and what I can learn. I also can’t wait to take a peak at all of the fabulous books laying around!I look forward to meeting all of Elements’ clients and friends. Drop me a line at intern {at} elementsdesign {dot} com.
Archive for May, 2011
Noted :: The Beautiful Art of Letterpress
You can almost smell the ink in this delightful short instructional film about letterpress printing by Naomie Ross, a recent graduate from SVA. Enjoy!
Letterpress from Naomie Ross on Vimeo.
Guest Blogger :: R.J. Julia Booksellers’ Top Ten Business Books
Today, we’ve invited our friends at R.J. Julia Booksellers in Madison, CT to guest blog and share with us their top ten picks for business books. If you aren’t familiar with this Connecticut shoreline institution – run, don’t walk – to Madison and check out R.J. Julia. Opened 21 years ago by owner Roxanne Coady, the store is more than a place to buy books. They host over 300 authors throughout the year in a variety of genres. There is always something inspiring going on at R.J. Julia, and their mission is to connect readers with, literally, Just the Right Book (their unique gift book package). We admire Roxanne and her staff’s business moxie, so who better to suggest the very best in business reading than the team at R.J. Julia. Enjoy!
R.J. Julia Booksellers’ Top 10 Business Books
The Mesh by Lisa Gansky
Mesh companies use social media, wireless networks, and data crunched from all sources to provide people with goods and services exactly when they need them.
The E-Myth Revisited by Michael Gerber
This book teaches business owners to discard common assumptions that can get in the way of running a business. If you own a small business or are considering starting one, put this book at the top of your “must read” list.
Linchpin by Seth Godin
A linchpin, as Seth describes it, is somebody in an organization who is indispensable, who cannot be replaced—her role is just far too unique and valuable. And then he goes on to say, well, seriously folks, you need to be one of these people. You really do.
Good to Great by Jim Collins
Jim Collins, co-author of Built To Last, has done it again! This time he spent 5 years trying to find out what differentiates good companies from great companies. This study can be applied to entrepreneurial ventures and to current corporate America. After reading this book you may see your company from a much different perspective.
Switch by Chip and Dan Heath
It is all about creating situations that bring about positive and (relatively) painless change. It is for anyone who is a boss or has a boss, is a teacher, serves on a Board of Directors, has a significant other, has a child, is trying to break a habit, is trying to lose weight, or trying to change their customers’ habits.
Too Big to Fail by Andrew Ross Sorkin
An extraordinary “fly on the wall” account of how the most powerful men in finance and government were blindsided by the near-total collapse of Wall Street’s house of cards. As a New York Times’ reporter, Sorkin witnessed the day-today events unfold. Astonishing far-inside coverage of moment-to-moment decisions to save major financial institutions and the whole system from total collapse. Riveting.
Drive by Daniel Pink
Not only has Pink done an excellent job of summarizing key research related to extrinsic and intrinsic motivation, but he does so in a very refreshing easy-to-read style. The insight he shares have major relevance for the home, school, and work environment, especially as we consider how best to create “motivating environments”.
The Checklist Manifesto by Atul Gawande
This book is about the use of checklists in surgery, but the experiences shared would be applicable in any endeavor (think shopping list!) It was so very helpful in giving a framework in which to make plans. Simple,straight-forward and also very powerful.
The Thank You Economy by Gary Vaynerchuk
Gary Vaynerchuk has proven that he is ahead of his time. If you don’t think a society-changing, social media revolution is underway, read this book. If you are already a believer, this book may affirm what you know and give you some great information to back-up your argument. (Editor’s Note: The Elements team had the opportunity to meet Gary Vaynerchuk at a reading – it was awesome and Gary was very inspiring!)
Reinventing the Wheel by Chris Zane
This book is a great reminder and provides great insight for business people on how important creating an outstanding customer service experience is from local Zane’s bike shop owner. (Editor’s Note: We’re excited to have a local Branford business owner’s book featured on this list!)
Here’s A Thought :: What Keeps You Challenged?
“Do your work with your whole heart, and you will succeed – there’s so little competition.
“ Elbert HubbardWhen my Dad was diagnosed three years ago with Lewy Body Dementia, I made him a promise. I promised him that I would be strong and healthy and live my life that way. As he got weaker, I became stronger. As he lost his abilities, I gained mine. When I run, I speak to him. I hear his voice inside me – and we talk, as I run and push myself to keep going. I tell him how strong I am, and to prove it, to watch me run.
Running helps keep me challenged. I realized last year, when I had reached the goal I had set for myself by finishing the Annual Branford Festival’s Father’s Day Race {that my Dad didn’t live long enough to see me run for him}, that I immediately needed another goal set, which was running the New Haven Road Race.
I spent last night registering for a whole host of races I’ll be running from spring through to the Turkey Trot in November. I also joined a running club with a running coach through the Shoreline YMCA. I’ve made a running friend who meets with me at 5:30am some mornings for a run. If it wasn’t for Monica waiting for me, I’d never be able to get out of bed at 5:30 and run. {Just thinking about as I write this I still can’t believe this is something I do on a regular basis!}. But that’s what challenging yourself can do.
Running has reminded me that I constantly need to set goals to keep myself motivated, interested and challenged. When I reach a goal, I need to set the next one higher, and immediately. It is the same for business as it is for running. I have to keep rising the bar of what I expect from myself and my company in order to keep us challenged and moving forward. It gives me purpose and keeps me focused. I thrive on challenge. What about you?
What do you do to keep challenged? What goals have you set for yourself personally and professionally? Have you reached any of them – and how did that feel?
{image via weheartit}
Noted :: Mess with a Good Thing {…Sometimes.}
Usually we tell clients not to mess with their logo – but Google has made logo changes part of their branding and created interest by changing out their logo for different illustrated versions for holidays, special occasions and events of note. One of our favorites, which we blogged about in October, was the animation created in honor of what would have been John Lennon’s 70th birthday.
Check out today’s illustration, completed by winner of Google’s 2011 US Doodle 4 Google competition, 7-year old Matteo Lopez of South San Francisco, CA. His illustration bested over 107k entries and 5 million votes. Lopez won the grand prize of a $15,000 college scholarship and a $25,000 technology grant for his school. From his entry description, “I want to wear a space suit, fly in space, walk on the moon and make friends with aliens (on) other planets.” Congrats to Matteo!













