Archive for December, 2011

Picture(s) of the Day :: Over the River and Through the Woods – to the Photo Shoot We Go!

Posted December 21st, 2011 in Picture of the Week | 2 Comments

If you follow us on Facebook (which you definitely should), we’re finally here to answer the question about what an ax, a skillet and a crosscut saw have to do with getting our makeup done? The answer is…our Elements Holiday Card!

The amazing Jennie Fresa did our makeup for the shoot – bright eyes and rosy cheeks for myself and Amy and overdrawn freckles for Ben.

We were also lucky enough to have the fantastic Bruce Plotkin as our photographer for the day.

We trekked over to the Branford Supply Pond and set up our shoot in the beautiful wooded area that surrounds it.

We had such a fun day posing as lumberjacks for Elements Holiday Card – stay tuned for the final image!

Picture(s) of the Day :: Where Are You Elements?

Posted December 20th, 2011 in Picture of the Week | 3 Comments

If you’ve ever been to our studio, you’ll recognize this first image. When you arrive at Elements, parking is in the rear and you need to enter through our back entrance. But which one is it? Door 1, 2 or 3?

This is where our friend Pete at New Haven Sign came in to help….

Merry Christmas to Elements! We bought ourselves a brand new sign for our back door. Doesn’t it look great?

Come visit us and check out our new sign during the New Year – we’re easy to locate, right behind Door #2!

Business New Haven

Posted December 19th, 2011 in News |

Work Featured
2011 Year in Review in Marketing
Business New Haven
December 2011
http://conntact.com/marketing/11643-2011-the-year-in-review.html

Here’s A Thought :: Things I’ll Stop Doing in 2012

Posted December 19th, 2011 in Here's a Thought | No Comments

Inspired by this article on the Harvard Business Journal entitled “Five Things You Should Stop Doing in 2012″, I’ve made my own list of five changes I aim to make. What’s on your list?

1. Stay focused. Similar to the author of the HBJ article, I too have become a slave to my email and smartphone. It’s time to turn it off during certain times of the day and really focus on one thing at a time. Remember that concept? I need time each day to completely unplug and be still. We need this time to listen to ourselves.

2. Get super organized. Not just organized, but super organized. It’s time to purge a bunch of needless papers, unread magazines, unworn clothes (that can be better served being donated), etc., etc. It will feel so freeing when everything is back in its place and easy to locate.

3. Take an image everyday. I’ve let my camera go unused for too long. Being busy is not a good enough excuse when I could be taking at least one image every single day. I’m starting January 1st. Who’s with me?

4. Get my business plan updated. It’s been years since I’ve shaken the cobwebs off my business plan. It is time. We have done a lot of work as a team last year to refocus our direction and purpose. We have amazing momentum – the updated plan will aide in getting us there more quickly and efficiently.

5. Mental Health Day Off. I don’t usually get to completely take time off. As a mom, boss and owner I am never truly out of touch. But this coming year, I need to do it – if only for a few days. It is so important to me creatively to just get away and recharge my batteries. This is the most ambitious goal, but I deem it as the most important one.

Okay – you’re turn! I’d love to hear what you’ll stop doing next year.

2012 Gift Guide :: Ben’s List

Posted December 16th, 2011 in Inspiration | 2 Comments


For the Audiofile:

1. Never be at the mercy of someone else’s poor quality speakers again. Great sound, awesome design and totally portable, the tego mini speakers are great to travel with to turn your phone or computer into a great sounding stereo.

2. Possibly the most famous unreleased collection ever, the Beach Boys SMiLE sessions are the remastered recordings done for the never completed 1967 album SMiLE. An important piece of pop-culture and music history that sounds great!

3. The Emerson String Quartet doing Motzart’s Prussian Quartets. One of the best modern american string quartets playing an all-time classic.

4.Remember like 10 years ago when the apple white earbuds were a fashion statement? Well now the statement they make is not a good one. These great skullcandy wood in-ear headphones are great and would be loved by any music and design lover.


For the Literature Lover:

1. Not new on any account but the translation work done by Richard Pevear and Larissa Volokhonsky is superb. They treat Tolstoy’s masterpiece as something between prose and poetry remaining faithful to the meaning of each word while maintaining the lyric quality of the original Russian phrasing.

2. Around the madness of the holiday season a reflection on the impact of peace and silence in a frenetic time seems like a welcome diversion. Fermor recounts his travels through the monasteries of Europe as a teen in a way that is part travel novel, part history and part introspective meditation.

3. As Occupy Wall Street dominates the news and corporate bonuses are announced, Ayn Rand’s classic reflection on capitalism and the role of business as a pillar of a successful world view offers an interesting counterpoint. Plus, who can write a 40 page monologue like her?

4. What is duty? What is worldly obligation? Reading the Bhagavad Gita could be said of both. This piece of the classic Hindu epic—The Mahabharata—discusses the human condition and an individual’s responsibilities to themselves and to their companions in strikingly beautiful poetry.

For the Outdoor Aficionado:
1. A new twist on an old stand-by. This PBA-free, reusable water bottle is glow-in-the-dark to aid finding it in your dark rucksack after the sun sets.

2. Many flee into the wilderness as an escape from the modern world but the reality is if you are in the woods for a few days having a cell-phone as a flare is not a bad idea. With the short life of the iPhone battery, this battery case that doubles your battery life will keep that safety net in place, allowing peace of mind for twice as long.

3. Tape. That’s it. Next to tiger balm and aspirin it is one of the most helpful things to have with you in the outdoors. Have a blister? Throw some tape over it and it will stop the friction. Tear your jacket on a branch? Patch it together to keep the cold out. Fall down a hill and break an arm? Immobilize until you can—well you get the idea…

4. The Leatherman Style CS is a truly utilitarian multi-tool offering all of the basics—knife, scissors, screwdriver, nail file and tweezers—in an exceptionally compact size. At under 3″ and less than 1.5oz, it won’t be noticeable in your pack—until you need it that is.