Elements Design

As we’ve discussed this week – color plays an integral roll in design and in everyday day life. But we can often take color for granted – especially with images we see everyday.

Today we’ve posted a few very recognizable logos in black and white. Your task (without cheating – aka: help from Goggle!) is to list all the colors associated with each logo.

Are you up for this colorful challenge? Yes? Then start listing them in a comment on this blog post. If you are the first one to have all the correct answers in your comment, you will win one of our special – and colorful! – surprises to be posted on our “Giveaway Thursday” blog tomorrow. Good Luck!

1. Pampers :: For the past few years, this logo and I were together. A lot. If you’re a parent, remembering Pampers colors should be an easy (side velcro) snap.

2. UPS :: We’re starting you off slowly here – this one should also be a quick recall. Their brand color was also part of a advertising campaign – that is, until it started appearing out of context on t-shirts and slang expressions. They’ve since pulled the campaign, but the signature colors remain.

UPS

3. NFL :: Superbowl Sunday is a mere two weekends away. Most of the nation will be watching the big game. But can you name the colors in the official NFL logo?

4. Aetna :: Okay, now we’re getting a bit trickier. Were you aware that Aetna recently redesigned their logo? And {hint} the color is new, too. Can you guess what it is?

5. Jenny Craig :: Jenny Craig’s new logo – just shortened to “jenni” lower case with an “i” at the end.

6. Ivory :: One of Proctor & Gamble’s oldest brands, Ivory was first sold in 1879 – and has undergone many logo evolutions since and today, looks like this:

7. Cigna :: Yet another Connecticut-based healthcare provider who has recently rebranded. The Cigna logo used to be all one color – but now it has three (that’s a hint!).

8. Toronto Blue Jays :: Okay sports fans, do you recall the past Blue Jays logo? Well, they’ve gone a bit retro – and I like it! The old logo was a bit more ‘slick’. Here’s a hint – this new logo has two of the same colors, eliminates one of the colors and replaces it with a completely new third color (the leaf and the baseball are in the new color). Can you guess all three?

9. Heineken :: Sometimes a brand as common as that on a beer can elude us when we stop and try to recall … Can you?

10. House Beautiful :: Similar to the beer label, this is a magazine on every newsstand starring us in the face. But what is the color of the logo? Or, do you only pay attention to the gorgeous image of the beach house in Malibu on the cover? (Guilty!)

Now do you believe us that color is vitally important in design? Okay, okay. Well, again, good luck and try not to cheat! Winner to be announced tomorrow. Happy guessing!

~Amy