Archive for May, 2012

Giveaway Thursday :: Planet Marshmallow Goodies!

Posted May 31st, 2012 in Blog, Giveaway Thursday! | 1 Comment

It’s our favorite Thursday of the month – Giveaway Thursday! Today, we’re giving away a sweet treat from our friends at Planet Marshmallow. Not only will you get this bag of gourmet sea-salt caramel marshmallows – you’ll also get a Planet Marshmallow t-shirt! Do you want to win this sweet prize? Of course you do, here’s how to enter:

Complete one of the following actions below:

~ Post on our Facebook wall about this giveaway by copying and pasting “I just entered @Elements Giveaway Thursday contest. You can enter today too! :: http://www.elementsdesign.com/blog” (Hit the share button and tell your friends!)

~Tweet about this contest by copying and pasting this tweet: “I entered @ElementsDesign Giveaway Thursday contest! You can enter today too :: http://elementsdesign.com/blog”

~ Follow us on Pinterest and like our Moodboards

~ Bonus: For an extra chance to win follow us on Linkedin – we’ll enter your name in twice!

The winners will be chosen at random on Friday morning and announced on our Facebook, Twitter and Linkedin pages. Good Luck!

~Allyson

Here’s A Thought :: Memorial Day

Posted May 28th, 2012 in Here's a Thought | No Comments

We who are left how shall we look again
Happily on the sun or feel the rain
Without remembering how they who went
Ungrudgingly and spent
Their lives for us loved, too, the sun and rain?
~Wilfred Wilson Gibson

{Image via this beautiful site filled with images of  military families, Heroes without Capes}.

Picture(s) of the Week :: Best Practices for Being an Awesome Author!

Posted May 25th, 2012 in Picture of the Week | No Comments

We posted a teaser picture on Facebook, but wanted to officially announce it here on our blog – advanced copies of Ben and Amy’s new book, Best Practices for Graphic Designers, Grids and Page Layouts: An Essential Guide for Understanding and Applying Page Design Principle – have arrived! In just over a month the book will be hitting shelves. For now, you can pre-order it on Amazon and it will be shipped on it’s release date – July 1!

Check out the photos below of the day Ben and Amy received their copies. It was an exciting and proud day!

We also received copies of the Asian co-edition from the Publisher!

So far, we’ve confirmed the New Haven Free Public Library for July 25 at 6pm  for a book signing and discussion- stay tuned for more information and locations on their book tour. We hope to see you all there!

~Allyson

Noted :: FAQ – How Do I Create Value After The Sale?

Posted May 24th, 2012 in Noted | No Comments

In the world of marketing and sales, there are so many FAQ’s to address, however, one of the most popular discussions is wrapped around the idea – How do I create value after the sale?

As marketers, it’s our job to clearly understand the identified target audience and build relationships with that consumer.  One of the biggest mistakes a company can make is to assume – assume that once the customer is out the door with their purchase, the process is over.  This is far from true – if this trend becomes a habit for a company, the relationship between the product and the consumer could potentially be over.  It is crucial to focus as much of your energy on building relationships after the sale with customers as much as you do on identifying your prospects. The goal is to find ways to make your product a part of your consumers life not just during the buying decision or purchase.

So, how do we do this?

  1. Communicate – be sure to stay in touch with your consumer via continuity campaigns, email blasts, social media, consumer promotions, advertising etc.  You must stay top of mind and offer incentive in real time!
  2. Rewards – in order to receive you have to give.  Offer your consumers an incentive, loyalty or rewards program.  This works for both parties because the more they spend the more they are rewarded which will only keep them coming back for more = Sales!
  3. Be A Leader – stay ahead of your competition.  Know what your consumer needs and wants.  Be top of mind in the category so your product is the first choice at the shelf.

In the end, it is always less expensive to retain customers than to acquire new ones so protect your customer base and be patient as you work to build and grow relationships.  This is truly a cornerstone for marketing tactics in 2012!

~Tracy

Here’s A Thought :: What RAGNAR Taught Me

Posted May 21st, 2012 in Here's a Thought | 12 Comments

RAGNAR Relay. Plymouth Massachusetts to Province Town. Two days. Two vans. 11 runners. 189 miles. I’ve been training for this all winter. The day arrived. The race began. I was runner #6 in Van 1. Off we go.

The first leg I had to run was labeled “Easy” and was only 3.5 miles. I wasn’t worried. What I didn’t know was that puppy was straight up. No breaks. Completely, flat out, straight-out vertical gaining 271 feet in 3.5 miles. That was “Easy”? I ran it the best I could, but I worked hard. Really hard.

My next run was 7 miles and labeled “Hard”. I began to panic. If that last one was supposed to be “easy”, what was “hard” going to be like? I texted my husband. I called my step-mom. I began to doubt myself. What was I doing here? With all these … runners? I sought sympathy from my teammates. Basically, I panicked.

When it inevitably came time for me to run again – at 11pm that same night – the stars were shining, the air had cooled, the streets were quiet and peaceful, and I ran my race. Slow and steady. A calm came over me. I trained for this. I’ve been running all along, haven’t I? I AM a runner. I can do this. I will do this. As each mile quickly passed, I became more confident and faster, faster. Steadily faster. It was the best run I’ve had in recent memory. I was at peace with myself. I was honestly enjoying it. I wasn’t trying to win. I was trying to finish … on my terms. Confidently and strong.

As I ran up a hill in my third mile, I spotted my teammates and a van filled with other friends from another team waiting for me on the other side. They cheered. They yelled. They waved flags. They beeped their horns. They screamed “Looking good, Amy! Looking strong!”. They cowbelled me. And then cowbelled me some more. I was shouting back “Wa-Hoo! Feeling great!”. Here was the extra boost I needed. That’s what a great team can do. They can remind you of what you already know – that you can do it. And I had the best team. You are not alone when you have a great team. I kept running with a smile plastered on my face the whole way. I looked at the night sky. I toke a mental snapshot. I talked to my Dad in my head. I savored every moment. I remembered every mile.

Much later, with a mere mile left to go, I passed a runner who I recognized as having passed me earlier. She was winded and completely stopped on the road. I ran past her, stopped, turned and ran back towards her. I gave her my unused water bottle. I gave her the “Blok” energy gummy in my pocket. I gave her an encouraging smile and hand on her hunched over back. I told her I expected her to pass me again. She looked up and smiled. Then, she started moving. I ran on feeling even lighter. And faster. I felt like a runner.

I turned the last corner feeling great. My heart was soaring with adrenaline from the excitement as I flew towards Eric to hand off my baton. My legs were pumping but I didn’t even feel them working. In a flash, Eric was off. I was done, for now. I stopped. I caught my breath. I looked around at all the runners. I assessed the situation. I did it. I did it without stopping. I did it without doubting. I did it to the best of my ability. I was proud of myself. So damn proud of myself. How often do we get to say that? Not often enough. Not nearly enough. But that night I said it. I said it out loud.

I hugged my team. They congratulated me. I thanked them for cowbelling me. They high-fived me. I had conquered my fears. I starred my self doubt in the face and stuck out my tongue. And I rejoiced in finding my “people” – my running “people” – who are just as crazy as I am and just as motivated. I was so filled with joy, it was like an electric current tingling through my tired but happy body.

What were we doing in this crazy relay in the middle of the night somewhere on a dark road on the Cape running with headlamps on and crowds of cheering vans following you? I’ll tell you exactly what we were doing.

We were making new friends. We were pushing ourselves and each other beyond the limits we believed we had. We were standing a little taller. We were proving to ourselves that we are stronger and more capable than even we thought. And, as a team, stronger even still. It was hard, exhausting, challenging, uncomfortable and at times, scary. But it was also life-affirming, bonding, motivational, exhilarating and one of the best experiences of my life.

I can’t wait until next year.

Best team ever. My Sole Shoe Network Cape Cod 2012 teammates. Front row kneeling from right to left: me, Erik, Kelly. Second row from right to left: Nicole, Kristen, Eric, Glenn, Wendi, Carolyn. Back row: Matt. We are minus our fearless leader, Heather, who was bravely running leg #32. We’re tired, un-showered, hungry, sore and loving it. You can’t fake those smiles.