Package Design / POP

Design does make a difference. By creating compelling packaging that is strategically positioned, beautifully designed, and expertly crafted, Elements can contribute to your brand in a way that is proven to boost sales.

Elements has expert knowledge of package design from beginning to end: defining your target market, completing market research, focus groups, naming, developing structural solutions, design, production and printing.


Why does this matter?

Consumers are overwhelmed with more choices than ever before. Packaging sets your product apart, attracting your customers, informing them, and helping them make smart decisions. You have only one chance to make a good first impression, so your package design needs to put its best “face” forward.

Elements’ package design / point of purchase (POP) services include:

  • Positioning and naming
  • Branding
  • Brand standards guidelines
  • Market research
  • Package design and production
  • Photography
  • Illustration
  • Copywriting
  • Dieline creation
  • Barcode / QR code creation
  • Print management
  • Marketing consultation — Including research and marketing plan creation
  • Consumer marketing
  • Print / digital advertising
  • Social media
  • Website design and development
  • Public relations
  • Tradeshows and demos
  • Sales collateral
  • Apparel and promotional items

Interested in learning more? Contact us for more information about our package design / POP services.