Elements Design

All week we’ve been talking about good vs. bad. in design and marketing – but what about good vs. bad in your own office space? We’ve definitely experienced “the bad” as previously blogged about in our December “Organizing Your Office for the New Year” post. We have a smaller office space and with a growing staff – a majority of the “stuff” we don’t use on an everyday basis goes down into the basement. Our basement was supposed to be a place for the designers to comp, cut, and layout large projects if needed – but by the holiday season we had everything from gifts, and craft supplies to old, OLD files and way too many cardboard boxes filling up the room. It got to the point where we couldn’t even find a hole punch – bought a new hole – and then 3 more turned up in the basement.

Having a cluttered office space definitely falls into the “bad” category – but as promised – I recently completed “Phase 2″ of the basement project. It’s definitely “good” if I do say so myself – but I’ll let you be the judge of that…

Before ::

After ::

Before ::

After ::

What do you think? We’ve still have a ways to go – with many files to be gone through and shredders to meet! But I think we’re well on our way to the “good” side!

~Allyson

We were fortunate enough to work with LesserEvil Brand Snack Co. earlier this Fall to completely redesign the packaging for their kettle corn snacks. While being asked about the project for a Business New Haven article, Amy said “[w]hen we were approached, our client had no name for their kettle corn products. One of our challenges was that the client needed to fulfill orders and did not want to reprint the old bags, which he was nearly out of, so we had an extremely tight turnaround. Another challenge was that our client came to us — like so many clients do — without a clear vision.”

This is the type of project that we love – and even with a tight turnaround – we (Ben) was able to create this awesome new packaging for LesserEvil. Elements even renamed the product to “Fields Good” to tie in with the brand’s healthy snacking philosophy. Check out the transformation from the original packaging, through the initial concepts, to the finished package!

BEFORE

Sketches / Concepts

AFTER

{images: original packaging courtesy of the LesserEvil Brand Snack Co. website, sketches and concept images ©Anna Sawin and final product image ©Paul Johnson}