Archive for the ‘Here’s a Thought’ Category

Here’s A Thought :: What RAGAR Taught Me, Year 2

Posted May 10th, 2013 in Blog, Here's a Thought | No Comments

Remember my post about my first RAGNAR experience from last year?

Well, I did it again.

To refresh your memory, RAGNAR is a relay race. A really, really long relay race.

Competing in a RAGNAR Relay means covering 192 miles over two days, running non-stop both night and day, with a 12-person team (in our case, an 11-person team) in two vans from Hull, Massachusetts to Provincetown without stopping. And we do it with team spirit (uniforms, crazy costumes, van graphics), strength and focus with each runner completing up to 20 miles through the cold, wind and dark-of-night.

And, just like last year, I learned a few valuable things along the way.

Commitment: First I learned that while it was a really long, blizzard-filled winter, it is never too late to get back into shape. Sure, I indulged in a few too many sea-salt caramels from my favorite Etsy shop and baked a few too many holiday cookies. And the epic snowfall legitimately made it difficult to run outdoors most days this winter. But that’s no excuse. I felt I was not nearly as prepared as I was last year and only started my real training in March for RAGNAR. I was heavier and slower. But once I committed to RAGNAR again, my weight and muscles remembered and responded.

I think this reminder translates to everything we do. If we completely commit ourselves to the things we hope to achieve and we practice and stay focused, we will see results. It’s okay to have lapses – everyone does. The important lesson for me was to fight on – find my focus again and rededicate myself to it fully. I’m going to apply this to everything – my business, my writing, my creativity – and commit myself to flexing my business and creative muscles everyday – and get in a run. What can you commit to and start to change today?

Getting it done: It amazes me what a great team can do. Some of the faces on this year’s team were new, some returning. But being thrown into a challenge as difficult as a 192-mile relay race requires a huge amount of teamwork, trust and a herculean effort. We don’t have time for miscommunication, arguments or mishaps. When things go wrong – which inevitably they always do – you need to think and act quickly … together.

For example, we had a team member who was injured just before the race. Without hesitation or conference calls, meetings or PowerPoint presentations, we picked up her legs of the race. Done. The decision was made in an instant because we are a strong, focused team. There was no petty back-and-forth. There was only “DO”. What business couldn’t benefit from that kind of attitude? That’s a team. Clear goals. Same direction. Get it done.

Attitude: The very best of RAGNAR is what it brings out in people – their best. Not just personally – but as a community of runners. We supported one another. We helped one another. We cheered for each other. Yes, we were in a race and on teams – but there is this spirit of commraderie that is difficult to explain. It’s something that is felt and experienced.

When one of our runners had a pitbull get loose from its owner and jump up on her during her run (Tracie – you are a warrior), another team of runners stopped their van to make sure she was okay and texted the RAGNAR staff to alert them on-the-spot. Then, they told our team while we were waiting for her what had happened. I thanked them profusely at that exchange, and sought them out at the next exchange to thank them again. They became our friends and we looked out for each other after that through the entire race. That’s RAGNAR.

When I was running one of my legs, there was a girl who I passed on my route with a knee brace on her leg. Her team drove every mile of that leg to get out of the van and cheer the hell out of her. They pole danced on street signs, they made human pyramids, they sprayed her with water pistols. They kept her going. They made her laugh and believed in her. When I came in far in front of her, I looked for her to finish so I could congratulate her. Then, I applauded her team and told them I thought what they did was inspiring and awesome. They just shrugged and replied, “We knew she could do it. We just tried to keep her smiling.” That’s RAGNAR.

On another one of my runs, I ran a PR (personal record). At the finish line, a man from another team waiting for their runner gave me a high-five as I sprinted into my exchange. “Really nice effort, runner. Great time. You were moving!” I will never forget his kind words for the rest of my life. Just that simple acknowledgement from stranger – moveover, a competitor – lifted me up and made me so proud – more than I could do for myself. That’s RAGNAR.

RAGNAR makes you do your best while bringing out the very best in you.

I want us – society – to be a RAGNAR. I want us to cheer each other on. To acknowledge accomplishments even when they don’t benefit us – even when they beat us. I want to experience random acts of kindness everyday. I want to be proud to be part of this team – my community of friends, neighbors, co-workers, family, strangers. I’m going to try hard to take the spirit of RAGNAR forward with me. I don’t want it to end at the finish line.

I was so very, very proud of our entire team – and especially our newbies  Tracie, Justine, Kate and Chris. So proud. I’m already looking forward to our next challenge together. Perhaps the RAGNAR Trail Relay? {Text me}. I’m willing to try any new challenge with this group of warriors – and it’s the same in business, right? Have the right team, then you can accomplish anything. Together.

Here is my awesome 2013 RAGNAR Cape Cod team, Worst Pace Scenario, at the finish line – tired and proudly receiving our medals.

RAGNAR 2013 Cape Cod Amy Graver Worst Pace Scenario

Top row “The WPS Girls from the Vag Van” from (l to r): Me (Amy Graver), Heather Iafrate, Katherine Conte, Kelly Chapple, Tracie Valentino, and Justine Moore

Bottom row “Da Boyz from the Man Van” (l to r): Eric Sydor, Chris Nuelle, George Charney, John Schiaroli, and John Chapman

And now for some random memories …

There was way too much testosterone in the Man Van, clearly.

We clean-up nice, don’t we?

To the victor belong the spoils. In this case, that would be Boston chow-da and a beer.

We couldn’t complain about the views!

Namaste. This is me leading yoga at exchange #18.

The Happiest Sign: “One Mile To Go”

An unforgettable moment: No one color guards with as much flair as Tracie Valentino.

Go, Phoebe! Er, I mean, Kate!

Da Girlz of WPS {missing Kelly, who was bravely running her final leg}

Van graphics. {I want my two dollars!}

And done!

~Amy

Here’s A Thought :: My heart is in Boston

Posted April 16th, 2013 in Blog, Here's a Thought | No Comments

My thoughts today are in Boston – with victims and families of the Boston Marathon bombings and all the marathon runners. Below I’ve shared a few of the many quotes that made me feel a little better about human nature and helped my resolve to keep running.

“Boston is a tough and resilient town. So are its people. I am supremely confident that Bostonians will pull together, take care of each other and move forward — as one proud city.” ~President Obama

And via a Tweet yesterday from OlivetoRun: “Running is a sport that unites us. All backgrounds and ability levels. This event is trying to break us but we are strong. We are runners.”

‘If you are losing faith in human nature, go out and watch a marathon’ ~Kathrine Switzer, the first woman to run the Boston Marathon.

“If you are losing faith in human nature today, watch what happens in the aftermath of an attack on the Boston Marathon. The flood of donations crashed the Red Cross’s Web site. The organization tweeted that its blood supplies are already full. People are lining up outside of Tufts Medical Center to try and help. Runners are already vowing to be at marathons in the coming weeks and months. This won’t be the last time the squeakers run Boston. This won’t be the last time we gather at the finish line to marvel how much more we can take than anyone ever thought possible.” ~Washington Post

If you wish to read the whole article in the Washington Post, here is the link.

Peace,

~Amy

Here’s A Thought :: Oh, Those Picky Teens

Posted April 15th, 2013 in Blog, Here's a Thought | No Comments

teens and technology elements blog

As most adults know, it’s difficult keeping up with the finicky teen crowd. One minute you’re hot, the next you’re not.

But marketers, be alert!

In a Bloomberg Businessweek article released on Friday, teens are cooling-off on Facebook and growing tired of YouTube.

Why should we care, you may ask?

Well, according to a TRU Insights recent research report, the purchase power of teens (12 to 19 years old) has reached $819 billion globally. Moreover, this new generation have become the “ushers of new technology”, influencing what is cool for the rest of us. Their opinions and preferences are also influencing our older generations (read: their parents) who have the disposable income to spend. So you can see that this next generation of teens is not to be ignored.

Which poses the next question – if teens are cooling on Facebook, where are they heading now? Reddit and Twitter are still on their radar, but the up-and-coming hot new social platforms seem to be Snapcat, Vine, and 4chan.

At least, as of five minutes ago.

~Amy

{image: kindererziehung}

Here’s A Thought :: Should You Be A Tweetend Warrior?

Posted April 2nd, 2013 in Here's a Thought | No Comments

Social Media never rests, and neither should your company’s Twitter page. Research has shown that Saturdays and Sundays are actually the best days to tweet. Of course, not everyone is in the office on the weekends but it’s hard to argue with a 17% increase in engagement during these two days of the week.

If you’re looking to plan ahead and can tweet in advance, try the free and easy websites sites such as  Twuffer and  HootSuite. Do you have a blog post on a Saturday that you want to promote? Use one of these sites to schedule your tweet to go out exactly when you want it to.

The additional tips that this infographic gives are also sound advice such as the shorter the tweet, the more likely your followers will read it. Also by asking your followers to retweet your post you have 12 times the chance of having someone retweet then if you don’t ask. Additionally, by posting a simple hashtag your post will be 2 times more likely to be clicked. Is there anything else you do to maximize your tweets?

twitter infographic best practices maximizing your tweets infographicA Twitter infographic by Fusework Studios

Do you tweet on the weekends? Have you tried using any of the websites that allow you to schedule posts? What’s your favorite?

~Allyson

Here’s A Thought :: Happy St. Patrick’s Day

Posted March 18th, 2013 in Blog, Here's a Thought, Inspiration | No Comments

The Roman philosopher Seneca said, in one of his most favorite of quotes, “Luck is what happens when preparation meets opportunity.”

We all know it takes more than luck to succeed in business, but luck certainly helps!

Let’s take a minute this Monday morning to listen and learn from one very lucky businessman, Sir Richard Branson. What does he think about luck’s role in business?

Was Oreo lucky during the blackout at the Superbowl with their {now} famous tweet “You can still dunk in the dark?”

I would argue the Seneca quote is more accurate – they were prepared, they knew their brand and they were listening. How can you be prepared?

Perhaps we should spend some time this week thinking about how we can keep our business prepared so we, too, can enjoy a little luck!

{image: the fancy}

~Amy