Elements Design

We’ve been hard at work on our 2012-2013 Elements postcard series over the last few weeks.

Although the finished products are always well-received and beautiful, it’s can be a daunting process to complete the project. With all of our client work taking priority, it’s often difficult to carve out the time to work on Elements related projects and marketing initiatives.

So how do we do, it you may be asking?

Well, for starters, we take some recommendations from Amy’s past blog post about focusing - (this post sparked interest from HOW Magazine and Amy has written an article for their online edition to be published soon!). In order to keep our focus, we’ve set aside our “Elements After Hours” marketing evenings where we get together directly after work and focus solely on our own projects. We’ve found that these well-structured (we have agendas that we update throughout the week as things pop-up), tightly focused (we discuss and agree as to what to concentrate on for that evening), weekly meetings enable us to stay on top of our own projects and move forward with exciting new initiatives. Otherwise, they would never get done.

These photos were taken during last weeks meeting, when we were deciding upon images for the fronts of our postcards. This was only Phase 1 of our postcard process, but we had fun and got a lot accomplished when we sat down and sorted the images. Within one hour, we started here…

…and we ended up here!

While scheduling time for your companies marketing initiatives isn’t always easy – it’s absolutely necessary. Pick a night, stay late, order a pizza, crank some tunes and get the ball rolling!

~Allyson

We’ve been hard at work on our own Elements holiday marketing efforts for the past few weeks and now we’ve started working on some of our clients holiday marketing pieces.

Here are Amy and Ben working on concepts for the ICON Financial e-Holiday card.

Have you started on your holiday marketing efforts yet? Need some help getting started? Check out our tips on creating a successful holiday marketing campaign and be sure to note our important holiday dates to keep your campaign on target. Elements can help with your holiday design or marketing project — give us a call at 203.776.1323 or email us at studio@elementsdesign.com to get started.

**Keep an eye out for our “Week of Giving” beginning Monday, November 21. We’ll be giving out one special surprise each day to a few lucky winners!**

We recently designed these beautiful new banners for our client Connecticut Stone to display at the grand opening of their Galleria in Middletown, CT. The new space should be opening within the next few months–we’ll keep you posted so you can stop by and take a look at the banners and all the great products and services Connecticut Stone has to offer.

Check out our friends at New Haven Sign printing and assembling the banners:

If you’re in the market for stone now, be sure to stop by Connecticut Stone’s first Surplus Inventory Reduction Auction that’s taking place on November 13 at their showroom in Milford. The auction will have over 600 lots of stone including antique bluestone, limestone, granites, treads, cobbles, flagging, pavers,ornamental pieces, marbles, granites, porcelains, travertines and some equipment. A preview of the auction begins at 8:00 AM and the live auction starts at 10:00 AM. You can also take a sneak peak at the auction online at Adams Liquidators. They except cash, credit and bank checks only and no registration is needed. Delivery is also available and the event is open to the public.

We (well, Ben) has been hard at work on the 2011 Yale Engineering Magazine. The magazine is an interactive digital publication that’s intended to be read online. Elements is also in the process of designing the Yale School of Engineering holiday card and their Design Center logo.

We’ll be sure to post a link to the finished magazine once it’s completed. Check last year’s publication (layout also by Ben) here.

Fresh off the press…(from Elm Press) is a postcard save the date for the Jane Coffin Childs Memorial Fund, an organization supporting research for cancer scientists. With an impressive roster of fellows who have accomplished amazing things (including several Nobel Prize winners) the JCC Fund is a proud client of Elements. Check out their website, designed by Elements and launched last year. Elements will be setting up two social networks for former fellows and the fund, as well as event planning for this 2012 Symposium!