Looking for turnkey creative initiatives to boost sales or jumpstart your next marketing initiative? The process can be daunting if you get bogged down in the details. Here are a few quick tips to help make your job a little easier…
Refresh Your Online Presence
Be sure your website is updated and attractive. Make it work for you! You only have a few seconds to capture a consumers’ attention – strong marketing messages and enticing value propositions will go a long way!
Benefits – Why Is This Good For Me?
Marketing materials should focus on the benefits for the customer, first. Zig Ziglar, a world famous sales consultant states, “emotions drive buying decisions”. While the consumer wants to feel like they are using logic to make their purchase decisions, the trend is proving they truly go with their gut. Present consumers with benefits that make them feel good both about their purchase and about themselves.
Renew, Reuse, Recycle
Take the opportunity to revamp outdated marketing materials, update sales collateral and refresh your message. No need to start from scratch – it is ok to reuse when appropriate. Rule of thumb – if you are going to recycle be sure to check your marketing materials for updated campaigns, taglines, images or communication. You don’t want to confuse your consumer message in an effort to be budget conscious.
Alternative Communication Methods
It can be very costly to design, develop and print collateral material for brick and mortar outlets. Consider communicating an offer or message via online, Social media, e-blast etc. This will save on production and labor costs, which might allow you to increase the incentive for the consumer.
Non-Profit
Customers truly like to support those who give back. Companies seem to be trending away from non-profit initiatives in light of this difficult economy, however, be different, set the bar and do what is right. Keep in mind – a company is only as strong as their customer base and those that surround and support it. Because nonprofit organizations are large contributors to strong communities, when consumers see a company is supporting a non-profit, it provides an unspoken peace of mind. It makes a consumer feel good to know that they have done something for someone else.
Happy Selling!
~Tracy
