Noted :: Add Marketing Sizzle to Your Summer

While it is always nice to enjoy the lazy days of summer, it is extremely important that you do not forget about your business. Keeping the momentum in this up and down economy is crucial. Add sizzle to your summer with the following ideas:

Sales/New Business:
Summer is the perfect time to revisit your marketing and sales strategies with the goal of increasing your new business volume. Take the time to look at what has worked to bring in the last 5 clients and develop a revised business model moving forward. When the summer months are slower, this is the perfect time to increase communication with prospects, attend networking events and initiate follow-up calls. This is the perfect way to turn dead leads into potential sales.

Invest in yourself and your employees:
With a lighter calendar, this is the perfect time to invest in the education of both yourself and your employees. Take a class to enhance your experience, attend conferences, and get ahead of the competition by acquiring a new skill. Attention to yourself and those that work for you can open up opportunities in the future

Marketing Plan:
Develop a plan to revamp your company’s marketing plan – decide what’s working and what’s not. Some ideas to foster your thinking: launch or refresh your website, start an e-newsletter, develop an innovative social media plan. These are tasks you tend to put off when business is too busy to focus on anything but the clients at hand

Cleaning/Organizing:
This is the perfect time to clean and organize! While organizing might seem like a simple task, when you are busy, things tend to pile up. Summer is the perfect time to file, discard and organize all of the folders and documents that have piled up on your desk. Go through reading material, clean out your inbox, and throw away what you don’t need. And if you have sensitive documents to discard, there are shredding services that can be hired to complete the job. You will feel much better with an organized clean start as the fall months approach.

Client Appreciation :
Take the time to celebrate your clients. Host a cookout, invite a client to lunch, organize a community event and include your clients. This will make them feel appreciated and think of you as a partner vs. a vendor.

So while you should take the time to relax and refresh for the upcoming year, grab a glass of lemonade and take advantage of the rest of the summer!

~Tracy