We know you’ve been waiting for it – Part 2 of our popular post :: Are You Using Your Brand Page to Stay Social?
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Twitter has slowly rolled out their brand pages. These pages allow brands to customize their headers and make their logo, tagline, and copy more noticeable. The profile images are also more customizable – brands are able to align their images center, left, or right to maximize their messaging within their page. Brands also have the option of controlling what tweets viewers will be able to see by “pinning” a favorite tweet to the top of their page. Tweets will also have more multimedia capabilities – instead of clicking on a link to view photos or videos, these will be embedded directly onto the page. Brand pages have also been optimized for mobile devices so that the background image, photos and header will all be resized to fit a mobile phone.
Linkedin also rolled out its new Company pages earlier this fall. Predominately, the changes made to the company pages are design related. The Linkedin makeover, in my opinion, looks similar to the Facebook brand pages – right down to the large cover image that spans the top of the profile. They also added a “profile picture” which can display the company’s logo next to its name. One of the other positive changes that was made was making the company updates the focus of the page – they are no longer hidden under the company profile and description. This allows for fans to easily navigate the page to interact and share/comment on any of your company’s updates. The stream of content that appears to Linkedin members has also been streamlined – members should notice more relevant content directly related to their interests and needs.
With social media platforms constantly changing, business need to adapt quickly to new media updates that will prove beneficial to their social media strategies. If a company is actively using social media, leaving a profile page or platform with outdated or old formatting can be detrimental to their social media efforts and company perceptions.
Social media is foraging ahead with new additions everyday. With so many businesses using these types of platforms keeping your business on top or ahead of the trends will require some work but will be well worth it. We’d be happy to help create custom timeline cover designs that will maximize your cover space and send the right message to your fans and followers. If you are interested, please contact me at allyson@elementsdesign.com.
~Allyson
