The marketing buzzword of the moment is “content creation”. You hear it everywhere. But do you really understand why creating good content is valuable? Further, can you identify good content when you see and know why it is effective?The importance of content creation is not going away anytime soon – however, I fear most company’s interrupt “content creation” as “daily churning out endless piles of garbage.To quickly bring us up to speed on content vs garbage, take a quick read through this smart, well-done presentation by a UK-based content marketing firm Velocity Partners. This should be mandatory viewing for anyone in your organization charged with your company’s content.
Take Out Your Trash
Now that everyone is hyped-up on content, there are those who think they can cheat the system by repurposing others content and bombarding us with “trash” disguised as relevant “information” that is really just tweaked content from its original writer.
Don’t do it. Don’t go that route.
First, you will get punished by the search engines for recycling others ideas as your own.
Secondly, and by far the best reason, is that you need to be authentic. Have real conversations with your customers, write about your real experiences, what you know and love, and in doing so, you will show that you are a real person. The search engines’ rankings will directly reflect your uniqueness in your content. It pays to be an original!
~Amy
