As most adults know, it’s difficult keeping up with the finicky teen crowd. One minute you’re hot, the next you’re not.
But marketers, be alert!
In a Bloomberg Businessweek article released on Friday, teens are cooling-off on Facebook and growing tired of YouTube.
Why should we care, you may ask?
Well, according to a TRU Insights recent research report, the purchase power of teens (12 to 19 years old) has reached $819 billion globally. Moreover, this new generation have become the “ushers of new technology”, influencing what is cool for the rest of us. Their opinions and preferences are also influencing our older generations (read: their parents) who have the disposable income to spend. So you can see that this next generation of teens is not to be ignored.
Which poses the next question – if teens are cooling on Facebook, where are they heading now? Reddit and Twitter are still on their radar, but the up-and-coming hot new social platforms seem to be Snapcat, Vine, and 4chan.
At least, as of five minutes ago.
~Amy
{image: kindererziehung}
