{image credit: Expand International of America | Facebook Page}
We’re excited to share with you a project that we wrapped up earlier this spring for Expand International of America.
We took on the challenge of developing the concept for and designing the complete tradeshow booth graphics for Expand, a company that invents and manufactures high-end tradeshow booth and event display products.
During our kick-off meeting, it became clear to us that Expand’s target audience was not aware of the full spectrum of products and services they provide, such as original designs (did you know Expand invented the free-standing roll-up pop-up banner?), global shipping and storage, worldwide trade show support, inventory tracking and more.
Out of that meeting, Elements was able to pinpoint the goal for the booth. In a clear and striking way, we were able to highlight each unique message that unified all that Expand offers. The theme we developed and designed was “It’s Not Just A…” showcasing each one of their varied services.
For example “It’s Not Just a Light ” became “It’s Not Just a Light … When It Illuminates Your Message” – refers to their custom designed spotlights, illuminated light boxes and a plethora of beautifully crafted display lighting options.
The image above is just one of several larger pieces Elements completed for Expand International booth.
Our client had this to say at the conclusion of our tradeshow booth project:
“Working with Amy and the team at Elements was a simple and stress-free process. The entire staff was easy to work with and provided us with several fantastic concepts for our trade show booth.
As a team, we were not sure which direction to take our booth graphics as we had tried several times in the past with different messages and graphics but none of our solutions seemed to resonate or explain well what we do – leaving our potential customers confused.
When we first met with Elements, they listened first, asked a lot of questions and came back with the exact right message we needed to say but were unable to get there on our own. The rest of the project – from concepts to creative through to completion – was a pleasure and we are delighted with the results – as were our customers. We have never had so much excitement and interaction around our booth. We look forward to our next project with their team,” Ed Fedorowich, Marketing Coordinator, Expand International of America, Inc.
Many companies have trouble getting started in the right direction or deciding what their true marketing message should be – and that can be frustrating, time consuming and expensive and worse – confusing for your intended audience. We are experts at uncovering the right direction and then making the complex clear to tie it all together with perfect balance of message and creative. Call us and let us show you how.
~Allyson
