It has been proven time and again that the better your visual content, the bigger the returns: more readers, more leads, more customers, more revenue. Using quality, thoughtful, well-placed photography is paramount success in your marketing campaigns. It can increase the time visitors spend on your website, grow click-through rates on social media and attract consumers to your brand. If that isn’t reason enough, using your own unique photography makes you a content creator – which builds your audience, improves your brand credibility and develops your brand recognition.
From print collateral to packaging, social media to websites, tradeshow booths and graphic, your photography is communicating a message, feeling and impression to your customers. But is it saying the right thing?
By working with quality photographers and art directors {like Elements} we are able to align your brands goals and objectives, create visuals that capture your audience and sends the right message, and adheres with your brand.
If you’re still not convinced, here are a few examples of our latest work that really amplify our point on the importance of your visual content:
TEA•RRIFIC! ICE CREAM®
TEA•RRIFIC! ICE CREAM® is a delicious tea-infused brand of ice cream. We have shot a wide variety of flavors and styles for this new, start-up artisanal ice cream company. These are images that stock photography could never come close to capturing. The photos capture the personality of each flavor while showcasing the distinct and delicious ingredients that make this ice cream so deliciously unique. In addition to our using the images for all print collateral, on the web and in social media – they also captured the attention of many media sources, such as Connecticut Magazine, who have been favorable to writing about TEA•RRIFIC! and using these stunning photos to accompany their pieces.
WICKER & DUNE
When this Connecticut-based fashion company approached us, we were asked to bring their new brand of sportswear to life. While creating their logo, tagline, label and much more, we also art directed multiple photo shoots to jumpstart the brand identity. Starting off with product shots of all the colorful polos, we then moved to an on-location shoot to capture the performance wear in action scouting all locations and securing the models show. Photography for this active brand will be used on many different platforms including the web and print collateral.
Wüsthof
Wüsthof knives are known the world over for the exceptional quality and German precision. Elements was tapped to redesign Wüsthof’s package design and our design solution required some beautiful detail shots of the knives. We worked closely with our client to capture just the right mood – sophisticated, elegant and the highest attention to detail. These images were used on all the international packaging lines.
If you’d like to learn more about our photo and art direction services, or see more examples of our work, call us at (203) 776-1323 or email us at studio@elementsdesign.com.
~Allyson
{all photography credits: Paul Johnson}
