Email marketing is far from over – but it has upped its game. To become or stay effective, you need to update your email marketing effort too. Here are ten quick facts and statistics to get you thinking about your next successful email marketing campaign:
- 72% of U.S. adults said they preferred companies to communicate to them via email, followed by postal mail at 42%. {PRNewswire}. Why not follow-up an email with a postcard mailing?
- 91% said they would like to receive emails from the companies they do business with. {PRNewswire}. Do you have a way to capture new customer data to immediately add them to your next email list?
- If you want to reach the majority of your audience, email marketing is the way to do it – more reach than social media. {entrepreneur}. It’s okay to send some of the same great content (as long as it is great!) again in a recapped email since not everyone is on social media or it may have passed many by.
- Transactional emails (which is an email where a user took some action which generated a response such as signing up on your website, for example) open rates are much higher than promotional emails. {marketingprof}. Think about how you can engage your audience in your next email effort.
- Incorporating better creative quality emails results in higher conversion rates. {marketingprof}. Hiring an agency, such as ours, not only helps aesthetically, but we can help strategically to ensure success.
- Super-targeted, location-based email marketing is here using the technology of integration of proximity and geolocation applications into emails. {entrepreneur}. Are you taking advantage of this technology?
- The use of video in email marketing is emerging. Be ready.
- Email marketing is incredibly cost-effective. According to the Direct Marketing Association, email marketing has an ROI of around 4,300% – practically paying for itself so it’s worth adding it to any other marketing effort as part of your overall marketing plan.
- According to Copyblogger, “Good email content deepens your relationship with your audience through effective subject line writing (which get your messages opened); your distinctive voice (which gets your messages read); and delivering quality, niche-specific content your prospect needs and shares with others (which inspires referrals and word-of-mouth).” We can help you there, too, should you need copywriting, strategy or content ideas.
- How do you get interested prospects to sign-up for your email list? You reward them with great content. Give them content that is valuable, entertaining, useful and on-point. King Arthur’s Flour is one fantastic example – by giving away delicious recipes, I (as a baking enthusiast) look forward to receiving their emails. They are interactive with their readers by having their own #bakealong to inspiring bakers to try a new recipe each month and post on Instagram using that hashtag. They offer discounts, course information, and news. Be King Arthur’s Flour with your email campaigns.
I’ll end with the famous words of Steve Martin, that also happens to be hanging up at my desk, “Be so good they can’t ignore you.” Keep that phrase in mind every time you compose your marketing emails – give something of value and know exactly your intended audience is and what information they are looking for. Do that consistently and you will have great results.
~Amy
