Social media has captured our world, and within it are the influencers that people turn to when they need some industry input. Bloggers have become powerful for industries, and with their help they can boost sales incredibly. Many companies even invite bloggers to test out a new product or experience to blog about it. It’s pretty smart; a consumer is more likely to believe a person who is not working for the company to give an honest review–it’s the next best thing to gaining word-of-mouth validation and broadens the brands ‘circle of influence’.
The four most popular and frequently used social media sites that bloggers influence are Twitter, Facebook, Pinterest, and Instagram. According to the AdWeek article “The Blogging Boom”, people that are interested in Do-It-Yourself (DIY), fashion, food, lifestyle/home, parenting and travel all follow different social media platforms to find their information. Through these platforms, bloggers post their opinions about the different industries, and the information they find out from their experiences.
According to the article, food bloggers overall have four times the number of followers than any other industry. Good news for food industries–they are the most shared! People enjoy watching how to make simple recipes while scrolling through Facebook before dinner, or when preparing for a party by searching Pinterest. Food blogging ties into our ‘DIY-culture’ with recipe videos and links, thereby influencing two industries with one stone. How fantastic is that?
In the below infographic, you can see where the industries with the best blogging influence lie. With this information, we can see that bloggers are impacting the way people use social media to find insight on industries that interest us. What’s great for these business categories is that it’s free publicity. You just have to know the right blogger to target!
Source: Bloglovin
AdWeek
