Elements recently won an American Package Design Award from Graphic Design USA!
For over 50 years, Graphic Design USA magazine has conducted the American Package Design Awards to recognize the best work in graphic design—with an emphasis on the value graphic design brings to business. Elements’ winning entry was a collaborative effort for the branding and packaging for Swapples®.
Swapples® is a brand of all-natural, plant-based sweet and savory waffles that offer versatility beyond the typical breakfast waffle. Their new tagline says it all: Waffles. Reinvented.
Swapples® approached our team with existing branding and packaging, which struggled to stand out among the competition on-shelf. The new white box with a pop of confident color exemplifies clean-eating and the modern personality of the brand. The new packaging is designed to provide display options—vertical and horizontal—an appealing feature to retailers.
A special thanks and congratulations to the Elements team for making this fun project possible!
