It seems like every year the holiday season creeps up on us sooner and sooner. This is partially due to the bombardment of holiday merchandise the moment fall hits, but also because of our busy lives. Don’t let your endless “to-do” make you get a late start on your holiday marketing promotion for your brand or product! Here are some simple tips make your holiday promotion a success this season.
Get an Early Start
Some people start their holiday shopping months in advance of the winter season, while others wait until the last minute to make their purchases. Spread your promotions / campaign throughout the months of November and December to help target different types of customers.
Seasonal Updates
Keep your website up-to-date with your latest holiday sales, promotions or giveaways and you’ll put your customers into the holiday spirit. Add a holiday-themed banner with a clear call-to-action (CTA) or update your photography to reflect the seasons, when applicable.
Thoughtful Email
The holidays are the perfect time to reach out to existing customers, and a great time grow your existing mailing list. A simple gesture—such as a holiday e-blast—will help your existing customers feel remembered, but try something a little different for prospective clients: sprinkle in wrapping tips, holiday recipes or gift ideas that your new customers might find useful; it will help you stand apart from the generic promotional emails they’ll be receiving throughout the season. Always be sure to include a clear CTA so your clients remain active and engaged with your brand.
Social Media
We know keeping up with social media can be challenging with how busy the season can be, but it’s important not to neglect your online presence during the holidays. In fact, amping up your social media plan during the holiday season can only help your promotions. The holidays are a season for giving, so why not host a giveaway? When everyone is buying for someone else, it’s nice to get something in return. It’s also beneficial to offer exclusives via social media that your customers can’t get anywhere else. Many companies have also had success in attracting consumers to their social media platforms by highlighting their holiday donations or drives. Are you participating in Toys for Tots or giving back to a local food bank? Let your social network know how they can help.
If you’re having trouble getting started, or just don’t want to go it alone, let Elements know how we can help you and your business through the holiday season!
