But it is time to stop, think and course-correct your plans to reflect what is happening.
Our world is a rapidly changing place right now; that means you shouldn’t run your marketing efforts as “business as usual.” As life changes daily, your marketing should take the leading role in supporting your business.
We have some sound advice to prepare your marketing strategy to survive this on-going crisis. We understand that you may be altering your processes right now—whether that means working remotely, changing delivery methods or revising policies. This is not the time to stay silent, but it is the time to pause and ask some important questions before reacting; knowing the strategic reasoning behind what and when to post, crafting the right message and getting that message out are just some of the ways Elements can help.
Questions to ask now:
- How should I be communicating with my clients?
- What messages or information should I communicate?
- What do my clients need to know from me?
- Given their challenges, how can I best help my clients at this time?
- What is the right tone of voice and method of delivery?
Tasks to do now:
- Reach out to each of your clients and ask how they’re doing; ask what they need and offer to help;
- Generate creative ideas to work around restrictions as the response to COVID-19 has our world shifting day-to-day;
- Update your website to reflect notices or changes. Bonus, as web traffic is increasing while many people are home, it’s an opportune time to update and refresh your site;
- Update public relation materials and have them ready to go as situations change;
- Revise your social media strategy; social media campaigns are only as strong as their strategy. Even if you have a strategy, it’ll likely need to be changed to accommodate the new landscape. When it comes to social media (and all marketing), it’s worth the investment of time and resources to get it right—right now;
- Listen to your clients and respond quickly to address their needs or concerns.
Great example!
Stop & Shop did an excellent job of #6 by listening to suggestions posted on social media, and now has a designated shopping time for customers ages 60+ before opening its doors to the masses.
We are asking you—our valued clients—what is it that you need? What questions do you have? If you need help crafting messages to clients or employees, social media or blog management, website updates, newsletters, press releases or any other communication channels, Elements is ready to help. We have always thought of ourselves as a virtual extension of your marketing team, and we feel the importance of this now more than ever.
Give us a call. Send us an email. We’re in this together, and we’re here to help.
–The Elements Team
