It’s no surprise that staying home and social distancing has pushed people all over the globe onto social media more than ever before. If you haven’t amped up your social media presence yet, it’s not too late. Even as restrictions lift, social media will remain a steadfast marketing tool to stay connected with your audience; keep them informed on changes to your operations and share relevant content to stay in front of your prospects and clients. As many people’s daily routines have been turned upside down, optimal times for social media engagement have also shifted—and will likely remain the ‘new normal’ for the foreseeable future. Below is a breakdown of the best times for engagement now vs. before the COVID-19 pandemic on Facebook, Instagram, Twitter and LinkedIn.
Source: SproutSocial
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