Social media is arguably the most powerful tool that any brand — from established companies with deep pockets to small businesses on shoestring budgets — can utilize to boost their marketing initiatives. An active social media presence for your brand or business can help meet your marketing goals in so many ways; the larger and more engaged your social media audience is, the better your odds are of connecting with them in other ways, and ultimately turning them into clients.
The benefits of prioritizing your social media marketing are heightened by the current pandemic as people are moving their socialization to online as a way to stay connected and current. Every business in every industry has needed to adjust to quick changes that are likely to become the new normal. Social media has become a haven for us to communicate and share while apart, so we recommend being present and consistent with your online engagement to grow meaningful relationships, gain new audiences and increase your brand’s recognition.
Here are just a few of the many ways social media can give your marketing a boost:
An active and well-planned social media presence can help your business by:
Raising brand awareness = get people talking about and recognizing your brand / business; give it a voice and personality.
Increasing website traffic = give your audience a reason to visit your site; include content that will point them to your website for more information.
Converting your audience into clients = continually and thoughtfully providing content that is meaningful to your audience will lead to gaining their trust and, eventually, their business.
Increasing interaction with key audiences = provide content that asks a question or starts a conversation; don't just like prospects' content — push yourself to leave comments and start a dialogue with them.
Supporting other marketing initiatives = use your social media links on all other marketing materials, from your website to direct mail, e-blasts and brochures; make it easy for people to find and follow your accounts to grow your audience.
In the end, like most things in life, you will get out of social media what you put into it. But, too many of your prospects are using social media — and too much evidence proves its merits — for it to not be a regular, on-going part of your overall marketing effort. If your business is struggling to keep up with creating unique content, strategizing, scheduling and executing a social media effort the way you feel it should in order to gain new leads and prospects, we can help. Elements manages social media for many of our clients and we would be happy to discuss the various ways we can help your business with yours. Please contact us at amy@elementsdesign.com or 203-776-1323.
— Amy
