What if I told you there was something you could do right now that would increase your sales, bring you leads, build trust, and start conversations with your audience? You would do it, right? Of course you would! That something is content marketing.
It all starts with search.
When you type a query into a search engine (such as Google) its job is to provide the very best response to your question. This is called organic search, and it is defined as traffic sent to your website from a search engine result. “Earned” traffic like this means that you are a great match for the search query — how you become a great match is by providing relevant, great content. See the cycle?
What is great content?
Content marketing is creating and sharing your expert knowledge through your social media, blog posts, website and so forth. You want to share relevant, timely information that your audience finds interesting and useful.
It starts with a plan.
Having a strategic plan with well-defined goals for your content marketing efforts will result in attracting and engaging the right audiences, will yield the best results and give you a way to measure its impact. Start by figuring out your mix of messages, creative delivery methods, defining your audience(s), and decide which platforms to use. Phew! If this is too overwhelming to even think about, we can work with you by preparing a content marketing strategic plan. Then, with your completed plan in-hand, we create a content calendar, divide tasks, and you are ready to roll!
The below infographic shows the four steps to turning prospects into repeat customers using content marketing:
- Attract positive customers via social media, blog posts and keyword-rich SEO
- Convert prospective customers with calls-to-action, forms and landing pages
- Win new clients with the knowledge, skills and experience demonstrated through your targeted content
- Retain clients by providing them with ‘news they can use’
Elements is here to help you create and share unique, creative content specifically targeted to your audience and industry. Give us a call or email at 203-776-1323 or amy@elementsdesign.com to get started!
