Yes! Now more than ever we need to stay in front of our audiences. And what better way to do that than building up your online presence? As we head into a winter of physical separation, one way to stay close and top-of-mind with your customers and clients is through social media. The best part is — you can start any time, like right now!
Still need convincing? Read on for our seven tips and reasons below:
Reason #1 – It works for all budgets: most social media activity is free, so it’s a perfect option to incorporate into other marketing initiatives. Boosting is a paid option that promotes specific posts to designated audiences — essentially creating an ad with your post — and is a great strategy to increase views, but isn’t necessary.
Reason #2 – It lets you build authentic brand awareness: there’s a familiar feeling that when you see an ad, you know someone is trying to sell you something. Social media posts are different; they’re an opportunity to share a genuine look behind the scenes of what makes your business different, and who you are as an organization.
Reason #3 – It amplifies other marketing initiatives: if you’re promoting your business via other modes of advertising, why not echo a similar message on your social media channels to develop a consistent campaign? It’s a no-brainer!
Reason #4 – It’s a platform for your brand’s voice: explore your voice and develop a personality that’s unique to your organization, adding depth to your overall brand.
Reason #5 – It provides opportunities for customer service: many people reach for social media as their first level of interaction to voice customer service concerns (or praises!) instead of calling or emailing. It’s important to keep on top of your social media platforms to ensure customers receive swift responses and attention when needed, but posting regularly also shows your audience that you’re likely to provide help when they need it.
Reason #6 – It fosters client / customer engagement: potential future clients / customers learn about your business through your social media activity (posting, sharing, commenting, etc.) When you interact with your audience, their social contacts notice and over time, an engaged following develops in ways that traditional advertising simply can’t do.
Reason #7 – It gives you a leg up in SEO: regular activity can help your social media pages / accounts show up in relevant search results better than inactive accounts.
Need any more reasons to invest in your social media right now, or ready to rev up your online presence with help from the experts? Elements is here to help in whatever way works for you, your budget and your business. Give us a call at 203-776-1323 or email amy@elementsdesign.com to get started.
— Amy
