What is content creation? Does my business need it? These are questions we are often asked — below we’ll share our knowledge about what it is, why it’s important and how you can create effective content to help market your business.
What is content creation?
Content creation is the process of planning and developing topics which will best interest your target market (aka, your buyer personas) that are useful or meaningful in a written or visual form for a variety of platforms such as social media, blogs, website, etc. Yes, it is about writing — but it is also about design. A formatted post, an infographic, photos, videos and more are all part of content creation.
In other words, content creation is the voice of your brand; it’s what you’re conveying to your audience, and how you’re saying (or showing) it.
Is content marketing important for my company?
Yes, very much so. Think about it: we’re surrounded by content daily from emails, social media, direct mail. etc. When you enter a query into a search bar, the links that appear are results based on the most relevant content found to answer the query. Therefore, the content you create for your business needs to be strategically planned to appeal to your target audience by being relevant and useful to them.
What will the right content do for my business?
Creating and sharing the right content will do the following:
- Be valuable to your target audience by providing meaningful information such as news, tips and inspiration;
- Build trust and loyalty to your brand/company;
- Entertain and delight your customers;
- Position your business as a thought-leader;
- Help build business by attracting and engaging with the right prospects.
How do I create an effective content creation strategy?
- Have a strategically-sound plan;
- Determine your audience by creating buyer personas;
- Determine the platforms and best times to engage with your audience;
- Post the right content on the right platform;
- Prioritize quality, on-brand content over quantity;
- Post a variety of different types of content to keep your audience interested;
- Stay authentic — don’t just post what will get the most likes or rank you highest in search results. Your audience will notice if your content isn’t sincere;
- Utilize the content you create in as many ways as possible by changing it up for each platform;
- Always experiment, test, analyze and improve.
We can help you strategize a winning content creation plan that will help you reach your business goals. Let’s get started today at 203-776-1323 or amy@elementsdesign.com!
—Amy
