Trends

This week, we thought we would round up a few helpful, informative and hot topics we’re currently seeing in marketing and design.

First, if you haven’t heard, there’s been a lot of buzz surrounding new Instagram Reels. Facebook (who owns Instagram) is giving a lot of algorithm ‘love’ to Reels to help the feature take hold (and compete with TikTok.) Learn more.

The new social platform Clubhouse has hit 8 million downloads since its inception last April — despite being invite-only and still being in pre-launch mode. It’s too soon to tell if Clubhouse has staying power, but it already has some heavy-hitting celebrity users like Elon Musk, Tiffany Haddish, Drake and Oprah. We’re keeping our eyes on it. Learn more.

Next, we wanted to share a short article that answers a social media question we get all the time: Am I reaching the right audience(s) on the right platform(s)? Read the article.

We spotted a noteworthy trend in increased OOH (out-of-home) advertising as we’re starting to slowly head back onto the roads. Learn more.

Finally, we wanted to share a short article explaining how graphics boost your marketing, and best practices that can make or break your effort — good reminders! Read the article.

As always, we’re available if you have any questions, wish to learn more or need our help. Contact us anytime at amy@elementsdesign.com or 203-776-1323.

— Amy