Did you know Elements holds brand workshops? Today we’re looking back at an on-site workshop we held for Manjoor Estate, a line of spice-infused blended fruit drinks and coconut waters.
Manjoor Estate came to us with a challenge: up until then, their products had solely been offered as a private label sold in high-end spas and hotels; they were ready to go out on their own as a new, independent brand in the natural foods market.
When we first met with Manjoor Estate to discuss their business plans, they were struggling to determine how to name their individual SKUs and position the brand. Through our day-long brand workshop held with all key parties in the project — and our proprietary process which can be scaled up or down depending on the needs of the brand — we established the brand’s keywords, personality, tone of voice, tagline and names for their six individual SKUs. This in-depth analysis led to our award-winning logo and package design for Manjoor Estate, which continues to be one of our favorite collaborations to-date.
Why have a brand workshop?
Individual consumers are immensely complicated in how they make decisions about any given brand. They can be driven by emotion, founded and unfounded perceptions, social influences or just personal whims. As your brand forms a presence, the challenge of predicting consumers’ behavior becomes increasingly convoluted.
From start-ups to established businesses, brand workshops can help companies answer important, foundational questions such as:
- Naming / messaging / tone of voice
- Competitive research + analysis
- Trend-spotting / market forecasting
- Brand equity review
Do you have new or existing brand in need of strategic positioning, review and analysis? Let us know and we’ll develop a brand workshop customized to meet your needs: 203-776-1323 or amy@elementsdesign.com
—Amy
