Are you experiencing holiday creep? Every year the holiday season seems to start sooner and sooner — partially due to the bombardment of holiday merchandise, but also because of our busy lives. Don’t let your endless to-do list make you get a late start on your holiday marketing. Here are four simple tips make your holiday marketing / promotions a success this season.
- Start now: We’ve all been advised to tackle our holiday shopping early this year due to ongoing supply chain issues courtesy of COVID. While some people may take this to heart, others will stick to old habits and shop up until the last minute; spread your promotions / campaigns throughout November and December to help target different types of customers.
- Keep customers updated: Keep your website and social media up-to-date with your latest holiday promotions / campaigns to stay fresh and put your customers in the holiday spirit. Add a holiday-themed banner with a clear call-to-action (CTA), or update your photography to reflect the season.
- Thoughtful email: The holidays are the perfect time to reach out to existing customers, and a great time grow your existing mailing list. A simple gesture — such as a holiday e-blast — will help your existing customers feel remembered, but try something a little different for prospective clients: sprinkle in wrapping tips, holiday recipes or gift ideas that your new customers might find useful; it will help you stand apart from the more generic promotional emails they’ll be receiving throughout the season. Always be sure to include a clear CTA so your clients remain active and engaged with your brand.
- Be social: We know keeping up with social media can be challenging with how busy the season can be, but it’s important not to neglect your online presence during the holidays. In fact, amping-up your social media plan during the holiday season will only help your promotions. The holidays are a season for giving, so why not host a giveaway? When everyone is buying for someone else, it’s nice to get something in return. It’s also beneficial to offer exclusives to your social media followers that customers can’t get anywhere else. Many companies have also had success in attracting consumers to their social media platforms by highlighting their holiday donations or drives. Are you participating in Toys for Tots or giving back to a local food bank? Let your social network know how they can help.
If you’re having trouble getting started, or just don’t want to go it alone, let Elements know how we can help you and your business through the holiday season at amy@elementsdesign.com or 203-776-1323.
– Amy
