To match its originality, this brew required a unique design. Elements started by researching the Thimble Islands. As locals, we were particularly well positioned to capture the feeling of this seaside New England community in the branding, and we designed a logo that works well on everything from beer glasses to growlers. In preparation for their launch, we created a social media plan to build hype, designed a distinctive carved beer tap with a nautical rope design, created sell sheets, coasters, labels and packaging—and finally, developed a brand standards guide that allowed their growing team to fulfill any other ongoing design needs with a consistent look.