Color is one of the most subjective — and most important — components of design. Emotions and reactions to color vary from person-to-person because they can be connected to experiences, associations, cultures or simply personal preferences.
Color is so influential that even changing something as basic as the hue or saturation can evoke a completely different response. Similar to transcreating language (see our post by Wilson Camelo of Camelo Communications), color has a similar power in its ability to resonate. A color can hold a significant meaning in one culture, but something completely different in another.
There is much to consider — so much so, that careers exist on the art and science of colors alone. Knowing how colors may influence your audience is valuable intel when selecting the color palette for your brand.
Below is a color cheat sheet to reference when considering colors.
Need a professional opinion on your brand’s color palette? We’re here to help at 203-776-1323 or amy@elementsdesign.com
—Amy
