Archie Moore’s Bar & Restaurant has been Connecticut’s go-to neighborhood spot since 1982, winning countless accolades for their fan-favorite buffalo chicken wings.
Archie Moore’s Bar & Restaurant
Objectives
Archie Moore’s came to Elements with little more than a landing page. Their current client base leaned towards an older crowd, and they desired to amp up their brand to reach a younger audience interested in craft brews and reliably tasty pub grub.
Solution
First, we refreshed Archie Moore’s logo, giving it an updated, more iconic look. Then, we designed and developed a website that was modern, responsive and easy to navigate. Customers are able to find their local Archie Moore’s, place online food orders for pick-up and browse what’s on tap in real time.
Results
Archie Moore’s now has an online presence that works for them—reflecting their friendly atmosphere, legendary wings and rotating craft beer offerings—increasing sales and turnout at their five locations.
