AMERICAN GRAPHIC DESIGN AWARD WINNER
Hood® Hat produces premium, American-made headwear that encourages people to represent their hometowns, communities and favorite places with pride.
Hood® Hat
Objectives
Hood Hat enlisted Elements to breathe new life into its social media with the goal of broadening its audience and increasing its followers.
Solution
Before creating custom content and branded graphics for Hood, we developed a strategic plan that established goals, types of posts and tone of voice. We solidified the plan by creating a collection of sample posts that demonstrated the updated look and feel for Hood’s Instagram, Facebook and Twitter feeds. Then we worked collaboratively with the client to draft on-brand content that promoted its products while also offering visual variety and inspirational images. Finally, we scheduled content to post based on industry-standards and monitored for audience engagement.
Results
Elements’ creative strategy added a new dimension of interest to Hood’s social media, making it much more than just pushing product. Our efforts helped evolve Hood from an apparel company into an aspirational lifestyle brand which has experienced continued growth since our partnership.
