Manjoor Estate is a spice-infused blended fruit drink and coconut water brand. Their exotic ingredients and flavor combinations come from their unique story steeped in history—the founder’s family has owned a spice farm (Manjoor Estate) in India for generations.
Manjoor Estate
Objectives
Elements’ goal was to develop an upscale, design-forward brand that would stand out in the highly competitive natural drink market. We also helped to strategically name the different SKUs in the brand’s project family.
Solution
On a shelf packed with bright colors, Elements made the strategic decision to design a black bottle that would draw customers’ eyes to Manjoor Estate. The modern mark is inspired by Manjoor Estate’s Indian roots: a wooden block stamp comprised of various ingredients used in their drinks—look closely and you’ll see glove, cinnamon, mint leaves and more. We collaborated with a talented illustrator who created custom illustrations to feature on the front of each bottle.
Results
Our Manjoor Estate branding and packaging has been positively received by the natural foods market, thanks to its sleek and meaningful design.
