Elements collaborated with Hajjar Management to create branding for their newest property, Midd-Town Apartments. Walking distance to downtown Middletown and minutes to Hartford and New Haven—Midd-Town’s stylish 6-story building is Connecticut’s newest option in luxury living. Welcome to Midd-Town: comfortable and hassle-free Connecticut living at its best.
Midd-Town Apartments
Objectives
Midd-Town faced competition in larger nearby cities, where much of its target audience (20- to 30-somethings) works. Midd-Town’s strategy is to offer small-city vibes with big-city conveniences in a stylish setting designed to spark connections and community.
Solution
We understood that in order to stand out from the competition, Midd-Town’s branding needed to exude modern style. Our concept for the branding is clean and minimal, inspired by the interior design of the property itself. In addition to the design, Elements contributed the tagline Modern Living in Middletown to complete the logo lockup; these four words sum up the brand in a clear and concise way.
Results
After completing the branding, we went on to create promotional items to be gifted to new residents, beer glasses and self-serve cards for use in Midd-Town’s community room,coordinated custom photography including aerial drone shots, and a website, featuring resident services such as rent payment, lease renewal, maintenance requests, events calendar and more.
