AMERICAN GRAPHIC DESIGN AWARD WINNER
Much Kneaded Wellness Therapies is a massage therapy and Reiki practice focused on healing, relaxation and pain management with a philosophy that massage is an essential part of a healthy, active and pain-free lifestyle.
Elements was tasked with creating new branding for Much Kneaded Wellness Therapies that reflects their principals of massage — focusing on the use of balance and energy to help ease pain and stress.
We began by sketching dozens of unalomes, a symbol representing one’s path towards enlightenment, and Hand of Hamsa, a symbol often used as a good-luck charm and is believed to attract happiness, wealth and good fortune. We combined the symbols — with the unalome sprouting out of the top of the hand, representing the transference of energy — to create a new, unique mark inspired by traditional, meaningful symbols.
Much Kneaded Wellness Therapies now has a recognizable brand which has elevated the practice to reflect their quality, experience and professionalism. The logo mark is so strong and memorable that it works well even on its own.
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