The New Haven Jazz Festival was one of the premier community events in the city — drawing crowds of all ages from Connecticut and beyond to enjoy world-renowned musical acts and entertainment.
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New Haven Jazz Festival
Objectives
In 20 years, the New Haven Jazz Festival never had an identity. In addition to a lack of branding, festival crowds were on the decline, and Elements was tasked with bringing the annual event back to life.
Solution
Elements branded the festival and developed a campaign including street and lamp post banners, print and digital ads, stage graphics, billboards and t-shirts that sold out in the first four hours — we rush-ordered more before the next show to keep the festival stocked and selling!
Results
Our revamp of the New Haven Jazz Festival was so popular that in just our first year, the 3-weekend series set an attendance record and drew the largest crowd ever on the town green. We continued this highly successful partnership for four seasons.
