New London Public Schools came to Elements with a dated, overly complicated logo that didn’t reflect their modern outlook on education.
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New London Public Schools
Objectives
While they wanted to retain their culturally-rich history, New London Public Schools needed a new look to better represent who they are today — encouraging their three magnet pathways of STEM, art and international education while celebrating the past, present and the future.
Solution
Elements knew that in order to represent the past, present and future of New London Public Schools, we needed to design a modern, iconic mark layered with symbolism. Our design packs a punch: the ship and whale tail harkens back to New London’s whaling days — breaking waves into the future (the parting waves also represent an open book). The ships three sails symbolize New London’s pathways, which drive their mission, topped with a flag representing excellence.
Results
The new branding has been a smashing hit with the community, launching a new chapter for the district that will carry them into the future of their elementary and multi-magnet secondary schooling.
