PEZ Candy is an iconic brand that needed a facelift. Dated marketing materials and packaging were affecting the company’s sales.
PEZ Candy
Objectives
Elements’ objective was to design a fresh brand image that would support PEZ’s competitive edge and increase sales.
Solution
Armed with a thorough understanding of where the PEZ brand has been and where it needs to be, Elements considered every touch point for its consumers, retailers, and buyers. We redesigned packaging and point-of-sales materials that leveraged PEZ’s whimsical personality and built a visual platform from which the company could move forward.
Results
Bolstered by contemporary packaging that encouraged better store placement, PEZ sales immediately soared. Elements’ campaign produced a reenergized sales force, enthusiastic retailers and a boom in customer recognition of the brand—all translating into strong, continued growth.
