Welcome aboard Raven Wellness Cruises, offering meditation sessions and guided cruises on Long Island Sound. The logo features a raven (symbolizing self-reflection, insightfulness and of course, the boat’s namesake) soaring over stylized teal waves and an orange watercolor sunset — setting the tone for a relaxing yet spiritual experience aboard the Raven.
Raven Wellness Cruises
Objectives
Elements’ objective was to create a thoughtful and meaningful logo design to establish the branding for this new, local business.
Solution
We explored different forms and styles to illustrate a raven — an iconic representation of the boat’s name. We also experimented with ways to include the sky (sunrise or sunset, which is when the meditation cruises take place) and landed on an organic, watercolor design that creates movement and balance.
Results
Raven Wellness Cruises’ new logo design made such a splash, we followed it up with a website — setting this new business up for success in this unique market.
