Tea•rrific! is an artisanal ice cream company that uses locally-sourced ingredients to produce unique tea-infused ice cream.
Tea•rrific! Ice Cream
Objectives
Elements’ objective was to create a sophisticated brand that is strategically positioned to compete with popular ice cream brands already established in the market.
Solution
In a saturated ice cream market, Elements developed a distinctive selling platform to support Tea•rrific!’s launch. We designed a graphic system that was carried through to packaging, marketing materials, web, trade shows and more. The system gave the brand personality and conveyed its promise of uniqueness and freshness.
Results
Tea•rrific! sales continue to increase year over year, as has its distribution, flavor varieties. Tea•rrific! has been named the Best New Product in the edibles category at the World Tea Expo East as well as a finalist in Martha Stewart’s Made in America competition.
