AMERICAN GRAPHIC DESIGN AWARD WINNER
Cobblestone alleys, intricate archways, indulgent ingredients — these are just some of the elements that influenced the launch of Vaniglia Pastry Studio.
Vaniglia Pastry Studio
Objectives
After a life-changing trip to Italy, Vaniglia (Italian for vanilla) Pastry Studio’s owner and pastry chef extraordinaire decided she wanted to keep her sweet memories alive and bake them into all confections in her own pastry studio back home. She enlisted Elements to develop a logo design that could carry through to all aspects of her branding, from signage to stickers, packaging and more.
Solution
After listening and deeply understanding our client’s vision for her business and brand, Elements dove into creating concepts — all inspired by iconic images of early 20th century Italian graphics, lifestyle, confections, fonts and colors. The warm palette of the modern vanilla flower icon is paired with classic typography so that it blends old and new worlds.
Results
Vaniglia Pastry Studio’s branding design has been well-received, and we look forward to collaborating on additional pieces such as the website. Buon appetito!
