White Birch Educational Services is a New Hampshire-based, clinician-owned agency created to provide school districts with consultation and staffing needs.
White Birch Educational Services
Objectives
White Birch Educational Services came to Elements as Amara School Psychology Services. Amara was a play on the client’s surname, but it felt disconnected from the New England-based educational community that it serves.
Solution
In order to revamp the brand, a rename was in order. Aside from being New Hampshire’s state tree, the white birch lends itself to beautiful imagery that feels familiar to the target audience and beyond. Elements developed a modern and recognizable motif inspired by the clean lines of the iconic tree. The color palette is soft yet sophisticated, with a friendly pairing of coordinating typographic styles.
Results
White Birch Educational Services introduced its new brand at a tradeshow event that Elements designed various promotional and sales materials for, receiving positive feedback and increased business for the agency.
