For 10 years, the Yale World Fellows Program has been preparing leaders around the globe to achieve positive change by building relationships between committed leaders who are educated, trained and prepared to lead diverse groups.
Yale World Fellows
Objectives
Elements’ goal was to align the program’s outdated branding with its present-day progression and reach—while retaining its connection to its Yale roots.
Solution
We began with a thorough research and discovery phase into similar programs across the globe. Our investigation led to a new positioning statement and updated mission along with a typographical refresh for their identity. Next, we tackled the 10-year report—a look back at the program’s last decade as well as a view of its future. The fresh design direction incorporated an entirely updated color palette, images and their usage, fonts and layout design all working together to more accurately reflect the energy and vibrancy of their program. The logo and view book laid the groundwork for a completely new website design.
Results
The project was met with immediate success after the new brand strategy, logo and website launched.
