Tackwall – Elements

On the Boards :: Uji Smoothies

Philip Smith — Fri, 16 Sep 2016 17:34:05 +0000

We’ve been busy with revamping a unique and truly delicious breakfast smoothie product. Developed by a man who grew up in Kenya, his smoothie product was inspired by benefits a wholesome, healthy breakfast can provide. Our client, along with his team, have sourced the best grains from various regions around the globe to create UJI Smoothies – and he wanted the new branding to reflect that commitment to quality and to bringing the best of the world’s ingredients to his product.

We are looking forward to sharing with you the finished rebranding as we work to complete the new label redesign – coming soon!

#packagedesign #branding #packaging

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On the Boards :: Splurge Bakeshop

Philip Smith — Tue, 06 Oct 2015 14:11:56 +0000

Splurge Bakeshop is a new mail-order cookie company that emphasizes sharing, making connections and embracing the sweet side. Here are a few snap shots of our work in progress for this awesome branding project.

More to come when the final branding is complete!

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On The Boards :: Manjoor Estate

Philip Smith — Tue, 03 Feb 2015 14:53:56 +0000

We’ve been busy working on a new and unique product entering the market! Developed by a chef with a deep family history of quality Indian spices, this new line of refreshing coconut waters and fruit juice blends are a feast for the senses. Elements has been graced with the pleasure of designing the packaging as well as being apart of the naming process. We can’t wait to share the final designs with you – coming soon!

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January T A C K W A L L :: A tasty start to 2015

Philip Smith — Wed, 21 Jan 2015 10:00:54 +0000

Our annual client New Year’s gifts began to be delivered at the beginning of the month…and as you can see, the emails and pictures have started to roll in! This year we landed on a woodland theme, and Kathryn designed custom labels for each of the gift items included – cardamom marshmallows, buffalo peanuts, chocolate covered espresso beans – and of course, the most coveted of them all – fleur de sel caramels from The Caramel Jar. Each label features a different woodland print, including birch trees, birch bark, evergreen boughs and wood grain.

The messaging for the card, printed on raised woodgrain paper, is appropriate for a fresh new year, focusing on moving forward with a great attitude to begin 2015!

Here are just a few quotes…(don’t we have the best clients?!)

“Just got a very lovely (and incredibly delicious) package in the mail! Thank you all very much for these thoughtful little gifts. Definitely brought cheer to our less-than-lively, cold, Monday office demeanor. Happy New Year to you all, looking forward to all the exciting things 2015 has in store for us!”

“Thank you for the delightful box of treats and the new year message. I’m sharing the treats with staff, but the message (which I LOVE) is going up on my bulletin board. Thank you too for the great work this past year.”

“Super cool package came in the mail today, although I fear the treats will all be consumed by the time I get home!”

“Thank you sooooooo much for the yummy New Year’s goodies! Those caramels are the bomb!!! It was so nice of you to include me! Wishing you a great 2015!”

“From all of us to all of you…….Thank you sooooo much for the yummy treats!!!”

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On the Boards :: Brainstorming Session

Philip Smith — Tue, 02 Dec 2014 20:44:44 +0000

Elements recently held a brainstorming session at our studio to collaborate with a new client on product naming and branding. We are in the early stages of developing a spice company’s first line of unique beverages, inspired by the robust and traditional spices of India. Check out some highlights from our session.

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On the Boards :: Tea•rrific! Ice Cream – Limited Edition Holiday Flavor

Philip Smith — Wed, 12 Nov 2014 09:00:57 +0000

We have had the pleasure of designing the packaging for Tea•rrific! Ice Cream, all-natural and artisanal tea-infused ice creams. Tea•rrific! was asked to create a limited edition holiday flavor to be sold in Whole Foods this season. Check out our design progress in this week’s On the Boards including the finished design (lower right).

Look for Tea•rrific!’s Brown Butter Sticky Toffee ice cream at a Whole Foods near you!

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On the Boards :: Joshua J. Brant

Philip Smith — Wed, 05 Nov 2014 15:51:12 +0000

On the Boards is our new series where we’ll share some works-in-progress at Elements.
We make a lot of use out of our cork boards here at the studio, pinning up things like inspiration, references, colors, patterns and fonts. When we start a new project, we like to cover our boards completely, take a step back and discuss our plan of action as team. It can be one of the most exciting parts of our creative process! Take a look at some recently pinned work on the boards:

Psychologist Joshua J. Brant is a new client of ours. He specializes in golf psychology and is working on developing his own practice. Josh enlisted our help to design a logo for him that connects psychology with golf in a clean and modern style. Tune in for the reveal of
the finished logo…coming soon!

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Tackwall :: Dague Popcorn, a Family Recipe

Philip Smith — Fri, 11 Apr 2014 13:45:13 +0000

Here is a fun project we recently completed for Dague Popcorn, family purveyors of the finest, savoriest popcorn you will ever experience. (It really is the best. And highly addicting. You have been warned!) You might remember this popcorn from our Mix It Up holiday gift.

Making delicious popcorn has always been a family passion and tradition in the Dague family. For generations, they’ve been making their popular popcorn and bringing it to local football games, selling it for school fundraisers and gifting it to those on their “nice” list during the holidays.

One unique and delightful touch the Dagues are known for are the reusable glass jars their popcorn is sold in. Not only does it keep their popcorn fresh longer, but their customers have begun to bring their glass jars back to the farmer’s market to have them refilled with one of their many flavors (they are always coming up with tempting new varieties).

Two of the Dague sisters – Mari and Barbara – finally made the jump from farmer’s markets to store shelves and they sought Elements out to help get them there.

Elements developed the Dague Popcorn brand identity / logo and packaging, which gives a nod to vintage typefaces of the past but is paired with a modern and clean sans serif font. The hand-drawn popcorn kernel lends just the right amount of whimsy, and the bright color palette stands out against the popcorn in the clear glass jars.

In the meantime, if you can’t wait to get your hands on some of this fabulous popcorn, you can pick some up in their Etsy shop. Don’t say I didn’t warn you though!

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JANUARY T A C K W A L L :: Cold Weather, Warm Hearts

Philip Smith — Fri, 24 Jan 2014 17:02:11 +0000

Happy 2014 to all of our clients and friends – here is January’s month in pictures.

This month was a busy one – clients new and old emerged from the holiday energetic and eager to dive head-first into their 2014 marketing projects. We have been burning the midnight oil in the studio, fueled by yummy food ranging from Shoreline Cafe chicken pesto wraps to M&Ms to salted caramel popcorn to raspberry honey mustard and crackers from the Vermont Country Store (trust us, it’s delicious!)

The projects we are working on range from identities for a franchise division, artisan popcorn, portrait photographer, packaging for an innovative new ice cream, tradeshow booth and assorted collateral for a medical product launch, a large website including a robust online product catalog…and that’s just this week’s to do list!

In other Elements news, our elves were busy packing up our annual client holiday gift…and as you can see, the emails and pictures have started to roll in! This year’s theme is Mix It Up, and included sweet, salty and spicy treats. Above are just a few Here are just a few quotes…(don’t we have the best clients?!)

Subject Line: ‘Is eating four salted caramels in one day hazardous to your health?’ “I sure hope not…better switch to popcorn. I’ve obviously received, opened, and have begun to devour the wonderful package you sent today. Thank you, thank you, thank you! Happy New Year!”

“Ever the critic, MORE SPICY PLEASE!!!”

“Thank you for the yummy package you sent us! The presentation was amazing and we’re thoroughly enjoying it! :-)”

“PHEW! What a busy productive day at work. Can’t wait to dig into some sweet and savory treats my friends at Elements sent me. THANKS GUYS!”

“Great Mix It Up box arrived today!. I’m sharing with folks so I don’t eat all the caramels (yum). I love the foiled card!”

“Thanks @elementsdesign . I love to mix it up.”

“Thanks to @elementsdesign for the awesome and tasty snacks!”

Our team is very excited about all of the new projects we have on tap – stay tuned for more news as the year continues!

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