{"id":7932,"date":"2013-01-16T05:00:42","date_gmt":"2013-01-16T05:00:42","guid":{"rendered":"https:\/\/elementsdesign.com\/staging\/\/?p=7932"},"modified":"2013-01-16T05:00:42","modified_gmt":"2013-01-16T05:00:42","slug":"guest-blogger-getting-the-most-out-of-your-design-team","status":"publish","type":"post","link":"https:\/\/elementsdesign.com\/2013\/01\/guest-blogger-getting-the-most-out-of-your-design-team\/","title":{"rendered":"Guest Blogger :: Getting the Most Out of Your Design Team"},"content":{"rendered":"

Today’s guest blogger is Terry Lee Stone – a creative leader and writer with 10+ years experience consultant to a variety of creative firms and clients, primarily in design management and strategy. She is the author of several books on design and its process, is a speaker at national design conferences, and has taught the business of design at the college level for over a decade. She is a talented copywriter, magazine journalist, blogger, and developer of strategies and implementation for social media engagement.\u00a0<\/em><\/p>\n

\"\"<\/a><\/p>\n

Terry’s latest release is the two-book series called\u00a0Managing the Design Process<\/a>. Note to self: I need to add this to my 2013 bookshelf!<\/em><\/p>\n

Her other design books include\u00a0Logo Design Workbook<\/a>,\u00a0Color Design Workbook<\/a>\u00a0and\u00a0Package Design Workbook<\/a>\u00a0(serving as editor\/ghostwriter). She has contributed to AIGA online publications\u00a0Voice<\/a>\u00a0and\u00a0Gain<\/a>. Terry is a regular contributing writer for design magazines such as\u00a0HOW<\/a>,Communication Arts<\/a>, and\u00a0STEP Inside Design<\/a>, as well as the\u00a0Felt & Wire<\/a>\u00a0blog. She also contributes her expertise on design business topics for a feature entitled “Ask\u00a0Design\u00a0B*tch” for Rockport Publishers on their blog\u00a0Rock Paper Ink<\/a>.<\/em><\/p>\n

This is just a sample of all the amazing accolades that Terry has accomplished – if you’d like to learn more about Terry Lee Stone visit her at\u00a0her website<\/a>. <\/em><\/p>\n

We are thrilled to have our friend Terry contribute her thoughts below for getting the most out of your design team {us!}, so all of you who manage designers, this is for you!<\/em><\/p>\n

 <\/p>\n

The Key to Great Performance<\/strong><\/span><\/p>\n

All design teams, large or small, require these things for optimum performance:<\/p>\n

\u2022 Clear goals and objectives
\n\u2022 Unambiguous scope of work
\n\u2022 Well-defined expectations
\n\u2022 Delineated roles and responsibilities
\n\u2022 Agreed-upon chain of command and functional authority
\n\u2022 Relevant information and background for the project
\n\u2022 Sufficient time in which to work
\n\u2022 Appropriate technological tools
\n\u2022 Effective collaboration
\n\u2022 Ongoing communication
\n\u2022 Oversight and management support
\n\u2022 Consistent processes, from creative to communication
\n\u2022 Meaningful recognition and reward system<\/p>\n

More educational in nature, so that the client can understand who is who as a design team and how we all work together, there is the Team Work Flow.<\/p>\n

\u00a0Team Work Flow<\/strong><\/span><\/p>\n

Design projects move from big-picture concepting to the highly detailed work of developing a finished piece. This is achieved through a kind of \u201crelay race\u201d within a design team. Typically the team is comprised of different people with varied skillsets working together. However, sometimes one designer wears many hats. In any case, a design project gets handed from content experts to aesthetic experts to technical experts, as the job moves from kickoff to completion (see chart below<\/em>). Often, the only person constantly participating in the project is the project manager, who is involved in monitoring every aspect.<\/p>\n

\"\"<\/a><\/p>\n

Every design team needs to be aware of and constantly be working towards improving their teamwork, some aspects of which include:<\/p>\n

\u2022 Reliability and integrity
\n\u2022 Cooperation and communication
\n\u2022 Knowledge sharing and collaboration<\/p>\n

Design teams, including the client, have obligations to each other and to the project they are working on. Project managers should bridge gaps and facilitate communication and work flow among team members. If everyone understands their role and responsibilities within the team, the project should move efficiently from start to finish and great results can be achieved.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Today’s guest blogger is Terry Lee Stone – a creative leader and writer with 10+ years experience consultant to a variety of creative firms and clients, primarily in design management and strategy. She is the author of several books on design and its process, is a speaker at national design conferences, and has taught the […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"acf":[],"yoast_head":"\nGuest Blogger :: Getting the Most Out of Your Design Team - Elements<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elementsdesign.com\/2013\/01\/guest-blogger-getting-the-most-out-of-your-design-team\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Guest Blogger :: Getting the Most Out of Your Design Team - Elements\" \/>\n<meta name=\"twitter:description\" content=\"Today’s guest blogger is Terry Lee Stone – a creative leader and writer with 10+ years experience consultant to a variety of creative firms and clients, primarily in design management and strategy. 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