Public relations is a multifaceted industry that no longer relies strictly on traditional media. At Elements, our expertise lies in combining various communications strategies to include traditional public relations but also integrate online public relations, social media strategies, brand positioning and messaging, and other marketing communications. We have the unique ability to understand your brand’s core values, anticipate the needs of your audience, and combine that into one cohesive vision that will get your message out to the public in the right way and at the right time.
We begin with research and analysis of brands that are within your own competitive landscape. With that information, we identify specific goals and measurable objectives that provide the direction of your public relations strategy and become a benchmark for your success. We then create your public relations plan to match your goals, whether they are obtaining local, regional, or national media coverage; launching a new product or service; planning an event; embarking on a media tour — or all of the above.
The execution of a public relations plan will be matched specifically to your goals. We create custom, creative, and results-driven campaigns that target media across all platforms. We also recognize the necessity of integrating social and digital media into your public relations strategy. Our insight into the newest social media platforms and technology allows us to help manage and protect your brand online by immediately connecting to your core audience while expanding to reach new media.
Why does this matter?
The public relations landscape has changed dramatically to adapt to today’s digital world. People demand instant access to everything and you have to be prepared to deliver at a moment’s notice. Elements is always one step ahead in integrating and adopting new technologies. We understand the value of a brand and are able to deliver a consistent, creative, and targeted messages that will connect to your audience.
Elements’ public relations services include:
- National, regional and local publicity campaigns
- Consulting and strategic planning
- Product / service launches
- Press releases copywriting
- Press release distribution
- Press kit creation and design
- Event publicity and promotion
- Event and tradeshow management
- Media tours
- Interview opportunities
- Speaking engagements
Interested in learning more? Contact us for more information about our public relations services.
