Recognizing the importance of always being a step ahead of the curve, Elements was an early adopter of social media, and we continue to be on the forefront.

Integrating and adapting new technologies and social media’s best practices can benefit you in the tumultuous online battleground. Steadily engaging your audience and communicating your brand messages clearly to your customers is our approach to growing your business.

First, we create and identify specific goals and measurable objectives that provide the direction of your social media strategy to serve as a benchmark for your success. We then begin research and analysis and armed with this information, we identify the social media platforms that will be the most beneficial for your business, find your unique tone of voice, create a content calendar with the right “mix” of posts to reach all our identified audiences with each of our key messages. We are always exploring multiple social media engagement ideas and innovative ways for you to interact and engage with your target audience.

We distill all this information into an action-oriented social media plan that can be used as a guideline for all of your platforms moving forward. This includes a content calendar, unique graphics created, photography, and writing. Posts are created and we generally work a month in advance for clients’ approval.

Once the strategic plan is written, the content created and scheduled and platforms activated or updated, we are able to take the reins onto the next phase of the process by monitoring and updating your platforms and reviewing and reporting data or, we can hand the reins over to you — the decision is yours.

Why does this matter?

We live in a world where people are sharing everything through social media. They talk about brands and businesses, ask for and make recommendations and leave reviews — but are they talking about yours?

Social media is immediate. 

It amplifies your brand and your message directly to your target audience. It brings your products and services to life. It shows your company’s personality, values, voice, and mission. It’s not enough to toss your voice into the fray. You need to stand out, stand apart and lead the conversation.

Elements is always a step ahead when it comes to integrating and adopting the newest technologies and social media strategies. We match the right social media platforms with your business, which opens new doors to engage with your customers and your community and presents you with the opportunity to reach a much broader audience. Managing a social media platform is truly a full-time job to do it right and get results. Elements is here to fill that gap. From creating unique user engagement strategies to crafting real-time responses, we’ll work with you to ensure your online presence is a positive one for your audience and delivers tangible ROI to your business.

Social media marketing services can include:

• Social media planning / strategies
• Social media policies
• Customized goals and measurable objectives
• Social media marketing
• Content creation including copywriting, photography and graphics
• Competitive research and analysis
• Launching and maintaining social media platforms
• Growing and developing online relationships
• Content calendars
• Measurement and analysis
• Custom social media platform graphics

Interested in learning more? Contact us for more information about our social media services.