Many companies make the mistake of thinking that a logo is branding — but, branding is so much more.

It’s a promise that you make to your customers — you convey that promise with your unique combination of a logo, words, typefaces, colors, personality, price, customer service, aesthetics, attitude, voice, and every aspect of the customers experience and interaction with your product or service. All these parts of your brand work in unison to deliver the essence of what your company stands for — from the cleanliness of your storefront, to the smiles on the faces of your employees as we conduct business with them to the quality of your business card you put in our hand. Your corporate brand is vitally important to any company or organization.

 

A strong, well-executed brand delivers a clear, credible and memorable message. It connects with its intended audience at an intellectual and visceral level, can help to create trust in your brand, motivate customers to purchase and then, reinforce repeated loyalty to your brand or product. Elements has a tested and proven methodology for creating successful corporate brands. We begin with research and discovery, interviewing key constituents and developing your own brand story. Once we have established your vision, message, promise and what makes your product or service unique, we move into the creative phase. The creative process ranges from designing a logo, tagline, brand standards guide and may include any number of other deliverables based on your company’s specific needs.

There is an endless barrage of messages fighting for our attention at all times — from billboards, smartphones, cereal boxes, pop-up ads, and on and on. In this ever-competitive and attention-starved world, branding helps your customers and prospects distinguish your brand from an overwhelming sea of choices.

Elements’ logo + branding services include:

Interested in learning more? Contact us for more information about our logo + branding services.